Wednesday, October 5, 2016

Marketing Mix - Video Game

My games All Around with Simone Biles , Junior Gymnastics - Sam Mikulak , and Routine Gymnast -Gabby Douglas will interest people in the sport of Gymnastics. Ranging from being the performer to judging the performances.
Target Marketing:kids,gymnasts,teenagers,and dancers will be the goal to market to.
Product
The product is a gymnastics video game that stars a famous gymnast. The gymnasts that will have games are Simone Biles , Sam Mikulak  , and Gabby Douglas . I picked these people because they were on the 2016 USA gymnastics teams.
Place
These video games will be sold at five different places. These places are Walmart , Target, Game Stop, Toys R Us , and some local comic stores. The games will also be sold online. They will be sold on Amazon , Olympics site, the athlete's person websites if they have them. They will also be available online for the stores they are sold at.
Price
I made the price $30-$35. I picked this price because there was one other gymnastics video game and it did not do too well so I priced it a little lower.
Promotion
I will promote this to kids,gymnasts,teenagers,and dancers. The games will be promoted on social media. They will also be promoted in gymnastics magazines. Also at gymnastics practice gym. Sports store that sell gymnastics supplies it could be promoted.

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